[ivory-search id="8902" title="Default Search Form"]
Will Howard

Will Howard

Vice President, maslansky+partners

All Sessions by Will Howard

Day 4 - March 22 March 22, 2022
8:00 am - 9:45 am

Opening General Session – Words Matter: Connecting with Your Audience

Mandalay Bay Ballroom F

The words we use shape people’s perception—whether we’re talking about ourselves, our business, or our industry. The key to understanding perception is knowing your audience, including customers, the local community, potential business partners, or all the above. We have brought back language experts from maslansky+partners, who spoke to us in 2012, to provide insights into how the right words can help change behavior and drive business results.

Sponsored by: